shorter time between purchases
In a café study of redeemed cards: the average first-to-last observed purchase interval shortened as customers approached a reward. This is not an increase in total footfall.
Kivetz, Urminsky & Zheng · JMR, 2006 ↗Evidence, with context
In a café study of redeemed cards: the average first-to-last observed purchase interval shortened as customers approached a reward. This is not an increase in total footfall.
Kivetz, Urminsky & Zheng · JMR, 2006 ↗The share of surveyed US consumers in the National Restaurant Association’s 2024 report. A participation measure, not a sales uplift.
National Restaurant Association · 2024 ↗These are external studies, not StampiGram results. A verified StampiGram uplift is not yet available; a venue pilot needs its own measurement.
Choose your mechanism
Start with the behaviour you want to encourage. Then choose the mechanism, and only then decide the reward.
| Mechanism | When to consider it | What the guest sees | What to check |
|---|---|---|---|
| Stamp card | Regular purchases and a clear path to a reward | Progress: stamps earned and stamps remaining | Reward threshold, eligible purchases and reward cost |
| Coupon | A specific reason for a first or return visit | An offer, its expiry and redemption rules | Restrictions, contribution and displacement of existing demand |
| Discount card | An ongoing benefit under defined conditions | Discount value and the terms for using it | Usage frequency and the cumulative cost of discounts |
| Gift certificate | Gifting and introducing someone to your venue | Face value, expiry and redemption terms | Remaining balance, top-ups, refunds and supported workflows |
Mechanisms can work together. For your first pilot, one clear hypothesis is easier to evaluate.
Economics before launch
Enter a scenario for additional paid visits. See the contribution after rewards and expenses without assuming guaranteed growth.
Packages cost $15, $20 and $50. We will discuss locations, workflows and pilot scope, then agree on costs and included services before onboarding.
LET’S MAKE THEM REGULARS
Tell us your country, venue type and number of locations. We will discuss the challenge, show the product and agree on pilot terms.
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